The emergence of mobile apps and other mobile marketing programs had amplified the marketing of businesses across the globe. However, the main problem with phone apps is that everyone is not completely on board with them.
In a recent Huffington Post article, writer Joe Waters says that that text messaging is more effective because of its widespread use and user understanding. He writes, â€œItâ€™s something my 8-year-old son and 85-year-old godmother can both do.â€
Here are just a few of the reasons marketing your business with mobile apps is a bad idea:
1.The cost of app development is expensive.
2.Apps only reach consumers on certain smartphones â€” i.e. Apple iPhone and Android.
3.The consumer understanding and desire for apps is not mature.
Why Text Marketing is a More Effective Choice
According to Waters, 97 percent of mobile subscribers will read a text message within the first four minutes of receiving it. This statistic alone screams that texting is a compelling platform for marketing our businesses.
The main benefit of texting is that customers are already doing it and understand the technology. Itâ€™s also becoming the preferred method of communication, according to JD Power & Associates. In their study, the average user had sent/received 55 texts versus made/received 21 phone calls in a 48-hour period.
Texting is simply an easier, less-intrusive method of communication that consumers have embraced, and it has some major benefits for your business:
1.Itâ€™s affordable for you and customers.
2.The marketing is immediate.
3.Itâ€™s another way for you to build a customer list.
According to David Murphy from MobileMarketing.com, mobile messaging will be worth $210 billion in the year 2011, and is said to break $300 billion by the year 2014. And SMS messaging brings in 13 times more revenue than apps. What does this information tell us? That more and more business owners are turning to some type of mobile marketing and consumers are welcoming the idea.
Watersâ€™ article has some great tips for how nonprofits and other small businesses can use SMS marketing including:
â- Breaking news â€” He says an â€œenvironmental nonprofit updating supportersâ€ on achievements and events.
â- Outreach â€” He says an agency working to stop teen pregnancy could target texts to teens because this is their preferred communication vehicle.
â- Polling â€” He recommends that a local gym poll members via text on holiday hour preferences.
â- Activism â€” He points out that SMS messaging is a great way to encourage supporters to call elected officials when an organization is seeking to gain support for legislation.