Mobile text marketing has become extremely popular over the last few years with business owners. Through this strategy any business owner will find it very simple to efficiently and quickly get in touch with customers, giving updates regarding their services. Here are a few of the main benefits of this powerful medium.
It is extremely affordable. In fact, it’s more affordable that 90% of other advertising channels out there. Various different marketing methods can be expensive and, at the same time, you will generally be targeting a wider range of people who won’t necessarily be interested in your services. Through this form, however, you can very cheaply go directly to your target market.
It is an interactive process. You will be able to interact on a personal level with your target market. You will know precisely what they are looking for and therefore will be able to give them information regarding services and products that they are tangibly interested in.
You will have lots of control over the messages that you send. This gives you the opportunity to send messages that are time sensitive, providing people with information exactly when they need it. For example, if you are running a lunchtime promotion then you can send a message at breakfast time reminding them of this.
Not only can you send out information to your customer base, but you can also receive information as well. By doing so you will be able to conduct market research and therefore will be able to improve your processes.
People always keep their mobile phones with them in modern society and most people have one, or maybe even more, mobile phones. It is an essential gadget in modern society and therefore you will have the opportunity to keep any of your customers completely updated with changes regarding your company wherever they happen to be and whatever they happen to be doing.
Don’t let the mobile text marketing era pass you by. It’s still very early and hardly anyone is using it. Just glance on TV or listen to the radio and you’ll see advertisers starting to tap into this customer goldmine.
You may get some criticism because it’s so new, just like what happened during the social media early adopter phase. However, don’t let that deter you since mobile phones aren’t going anywhere anytime soon. We’re just seeing the tip of a massive iceberg so get ready!