Mobile marketing offers a direct and convenient way for businesses to market themselves via consumers’ mobile phones, and although mobile phone owners have been wary of this marketing technique in the past, there have been new studies showing that the tables may be turning. Clients and potential future customers are already accessing your website through their smartphones, seeking content that is user friendly, has the information they require and is user friendly. You need to make sure that your current site has the capabilities to let them do that?
The days of your customers being confined to their homes or offices are long gone. Therefore there is a need for your marketing to catch up and become as mobile as people are today. The time has come to cut the cord and set your marketing-mix free to keep up with your active customers. The different types if mobile marketing you may use to reach them include:
- SMS: Text messages are universally accepted by every mobile phone and this makes them a great option for delivering time sensitive information. Their vast, customizable options offer great tailored uses that can include information that can be used to direct people to other mobile marketing efforts such as accessing your businesses website or downloading your app. Sharing vouchers is also a popular use for SMS, and there are many other options available.
- MMS: These marketing messages incorporate media elements such as images, video and audio in conveying the message.
- Mobile Applications: This allows businesses to make best use of widgets, applications, managed platforms and more in order to host advertisements inside the application.
- Mobile Games: This is a similar marketing technique as applications, within the games that a user downloads on their mobile can incorporate adverts within them.
- Mobile Web: The increasing number of people that use their mobiles to search online means that mobile friendly content is vital. The additional option of advertising on mobile sites that allow the creation of banner ads for them, or selling advertising space on your own mobile site.
- Bluetooth Wireless Proximity Based Marketing: This works when a customer in a particular location is accessed remotely via Bluetooth and is delivered custom ads for that area. They will receive an ad or a message based on the location that their wireless device is picking up.
- Location-Based Marketing: This delivers multi-media content to the mobiles of the users depending on their location via GPS technology.
This technology offers a plethora of differing uses and outlets for mobile marketing that include a mobility and convenience that is needed to keep pace with peoples changing daily habits. There is a highlight on mobile devices that still make up the majority, but there are many other devices that are advancing and becoming popular and therefore offering fresh opportunities to marketers in reaching their customers on the move.
As we have seen there are many options available to businesses employing mobile marketing. Customer generation and advertisement exposure can be maximised through mobile searches and banner ads. SMS and MMS marketing also give the opportunity to directly interact with your existing customer base enabling subject specific marketing in order to direct users to your mobile site, games and apps.
As can be said with all forms of marketing, once you have established your goals, you can decide on the best method to employ in order to help you achieve them. The key is to find the best balance of integration between your mobile marketing efforts with your other marketing in order to receive the most effective outcome.