Here are 5 reasons why a mobile advertisement has a high success rate compared to other types of marketing.
A mobile advertisement sent to a pda or cell phone has a much higher click through rate or CTR than an advertisement sent to a personal computer. There are several reasons for this.
1- Most people carry their cell phone with them all the time. As a matter of fact, a lot of us never even turn it off.
2- Text messages are opened almost instantly. People will interrupt a conversation or whatever they’re doing just to see who sent them a text.
3- Every single day people’s e-mail in-boxes are overflowing with spam. What’s worse, even legit e-mails are filtered out and deleted by spam filters. The changes of reaching your target market by e-mail has decreased a lot in recent years.
4- A lot of consumers have developed something called ad blindness on-line. Banners and pay per click ads may as well not be on a web page because surfers simply don’t look at them any more. At best they scan a website within seconds and then click on to the next site.
5- A mobile advertisement is surrounded by fewer distractions. It’s received on a pda or cell phone, there are little to no distractions like other weblinks, emails, msn messenger pop-ups.
The best way to run a successful mobile marketing campaign is to split test the mobile advertisement before letting it loose on your whole audience. At the very least, test to see whether a banner or image has a higher click through rate than a regular text ad. This can differ greatly from one ad to the next, and from one audience to another.